Business of the Year recognizes a private business that has made significant contributions to the region in transportation, land use and air quality. The 2007 SACOG Salutes! Business of the Year is KCRA 3.
For over 50 years, KCRA 3 a member of the Hearst-Argyle stations has been where local residents tune in for news about what is happening in their community. KCRA 3 has long supported community organizations such as Susan G. Komen Race for the Cure, CHiPs for Kids Toy Drive, and the Pacific Rim Street Fest.
KCRA 3 also uses new media to serve the region. On their homepage viewers can access breaking local, national and world news, traffic delays, current weather and community events.
In the past year, KCRA 3 has been a leader in educating and engaging the public of issues of land use, transportation and air quality. KCRA 3 produced the award-winning five-part series, Travel in Our Region, which aired on multiple occasions during evening newscasts last fall. KCRA 3 continued its support for educating the public when anchor Pamela Wu moderated the TALL Order: Moving the Region Forward forum last November. On January 31, 2007 at 6:30 p.m., KCRA 3 went live with a dialogue about transportation and land use with the Road Map to the Future town hall. The program looked at the challenges the region faces over the next 28 years, and included a diverse group of community stakeholders and elected officials. Viewers were involved during the program through an online poll. This input and exposure was an important part of SACOG’s public involvement process for the MTP2035.